# Mohamed Idrissi — Brand identity for brands that move

I’m Mohamed. Graphic & motion designer in Tétouan, Morocco. Identities, campaigns, reels and films for brands that want to be seen.

## Selected work: design

### [Moghreb Atletico Tétouan](https://www.mohamedidrissi.site/work/mat/)

Matchday stories, made of football, cinema and Tétouan.

- Year: 2023–2024
- Role: Graphic design and art direction
- Services: Matchday posters, Photo compositing, Social graphics

### [E-Botola](https://www.mohamedidrissi.site/work/e-botola/)

Player portraits built around club colours and the energy of Moroccan esports.

- Year: 2024
- Role: Sports art direction
- Services: Art direction, Social design, Image composition

### [Sarasota Paradise](https://www.mohamedidrissi.site/work/sarasota-paradise/)

Matchday graphics for a Florida football club, in teal, coral and sunset light.

- Year: 2025
- Role: Sports art direction
- Services: Art direction, Matchday graphics, Social design

### [Dr. Majed Mikhail](https://www.mohamedidrissi.site/work/dr-majed-mikhail/)

A three-colour social series balancing precision, warmth and emotion.

- Year: 2025
- Role: Art direction and social design
- Services: Social art direction, Arabic–French layouts, Visual content system

### [VANYSIS](https://www.mohamedidrissi.site/work/vanysis/)

An AI creative operating system for a skin performance brand.

- Year: 2025
- Role: Creative systems design
- Services: Node architecture, Prompt and variable design, Routing logic, Visual world definition

### [ExploreMorocco](https://www.mohamedidrissi.site/work/exploremorocco/)

Editorial art direction for northern Morocco, made to be explored slowly.

- Year: 2025
- Role: Art direction and social design
- Services: Editorial art direction, Social content design, Image composition

### [AQLUMA](https://www.mohamedidrissi.site/work/aqluma/)

AI literacy made approachable for Moroccan teens and their parents.

- Year: 2026
- Role: Brand identity, art direction and product
- Services: Brand identity, Art direction, Content pillars, Web app

### [JustFit](https://www.mohamedidrissi.site/work/justfit/)

Social campaigns, bold offers and everyday energy for a Tétouan gym.

- Year: 2024–2025
- Role: Graphic design and campaign art direction
- Services: Social media design, Promotional campaigns, Image compositing, Story layouts

### [IS Nutrition](https://www.mohamedidrissi.site/work/is-nutrition/)

Bold product visuals, sports celebrations and a playful Moroccan voice.

- Year: 2024
- Role: Social design and image composition
- Services: Art direction, Social design, Image composition

### [MAALEM](https://www.mohamedidrissi.site/work/maalem/)

Cinematic AI films for real estate developers in Morocco and the Gulf.

- Year: 2026
- Role: Co-founder and creative direction
- Services: Creative direction, AI film production, Drone-style cinematography, Plot boundary tracing

### [Morocco Travel](https://www.mohamedidrissi.site/work/morocco-travel/)

Destination collages and connected travel campaigns, from blue skies to architectural detail.

- Year: 2024
- Role: Travel campaign design
- Services: Art direction, Social design, Image composition

### [Bio Care & Beauty](https://www.mohamedidrissi.site/work/bio-care-beauty/)

Social content for a skincare boutique and beauty clinic, from weekly promotions to video covers.

- Year: 2025
- Role: Art direction and social design
- Services: Social design, Campaign design, Video covers

### [Elif Ménage](https://www.mohamedidrissi.site/work/elif-menage/)

Social posts for a home cleaning service, in clean blue and bright yellow.

- Year: 2025
- Role: Art direction and social design
- Services: Social design, Art direction, Arabic typography

### [Haut Standing Car](https://www.mohamedidrissi.site/work/haut-standing-car/)

Car rental campaigns that sell the road trip, not the car.

- Year: 2025
- Role: Art direction and campaign design
- Services: Campaign design, Art direction, Arabic typography

### [Safwan Or](https://www.mohamedidrissi.site/work/safwan-or/)

Jewellery posts that let the gold speak, with a quiet French title on each piece.

- Year: 2025
- Role: Art direction and retouching
- Services: Social design, Art direction, Product retouching

### [Instituto Selectividad](https://www.mohamedidrissi.site/work/instituto-selectividad/)

Enrolment campaigns for a Tangier school preparing students for university in Spain.

- Year: 2026
- Role: Art direction and social design
- Services: Campaign design, Social design, Arabic typography

## Selected work: motion & video

### Brand reels

Short vertical films for a brand’s feed.

- [Vanysis — Reel 01](https://www.mohamedidrissi.site/motion/vanysis-reel-01/full.mp4): Vanysis, 0:40
- [Vanysis — Reel 02](https://www.mohamedidrissi.site/motion/vanysis-reel-02/full.mp4): Vanysis, 1:01
- [Vanysis — Reel 03](https://www.mohamedidrissi.site/motion/vanysis-reel-03/full.mp4): Vanysis, 1:01
- [Vanysis — Reel 04](https://www.mohamedidrissi.site/motion/vanysis-reel-04/full.mp4): Vanysis, 1:17

### Ads

Paid social spots built to stop the scroll and lead to one action.

- [AQLUMA — Free AI courses](https://www.mohamedidrissi.site/motion/aqluma-ad-free-courses/full.mp4): AQLUMA, 0:35
- [AQLUMA — Learn with AI](https://www.mohamedidrissi.site/motion/aqluma-ad-learn-with-ai/full.mp4): AQLUMA, 0:36
- [AQLUMA — The answer](https://www.mohamedidrissi.site/motion/aqluma-ad-answer/full.mp4): AQLUMA, 0:51
- [Student Center — Study abroad](https://www.mohamedidrissi.site/motion/student-center-ad-01/full.mp4): Student Center, 0:38
- [Student Center — Step by step](https://www.mohamedidrissi.site/motion/student-center-ad-02/full.mp4): Student Center, 0:23

### Real estate films

Location maps, motion graphics and AI-rendered architecture for projects not yet built.

- [Fès villas — Cinematic cut](https://www.mohamedidrissi.site/motion/fes-villas-cinematic/full.mp4): 2:50
- [Fès villas](https://www.mohamedidrissi.site/motion/fes-villas/full.mp4): 1:30
- [Maarif apartments](https://www.mohamedidrissi.site/motion/maarif-apartments/full.mp4): 0:42
- [Neo Square](https://www.mohamedidrissi.site/motion/neo-square/full.mp4): 1:15
- [Manara](https://www.mohamedidrissi.site/motion/manara/full.mp4): 1:01
- [Casablanca apartments](https://www.mohamedidrissi.site/motion/casablanca-apartments/full.mp4): 0:38
- [Casablanca school site](https://www.mohamedidrissi.site/motion/casablanca-school-site/full.mp4): 0:43
- [Land for sale, 10,000 m²](https://www.mohamedidrissi.site/motion/land-for-sale/full.mp4): 0:55

## What I do

- **Brand identity:** Strategy, logos, typography, colour and guidelines.
- **Art direction:** Campaign concepts, editorial direction and social media systems.
- **Motion & video:** Motion graphics, reels, ads and real estate films, with AI-assisted imagery where it helps.

From conversation to creation: Find the idea → Explore the direction → Make it work.

## About

I’m a graphic and motion designer from Tétouan, with 4 years of experience. I design brand identities and social campaigns, and I animate them: motion graphics, reels, ads and films, from the first idea to the final files.

Today I pair brand strategy with AI-assisted production to deliver identities, campaigns and films faster, without losing the craft.

More: [About](https://www.mohamedidrissi.site/about/)

## Contact

- Email: [mohamedidrissi205@gmail.com](mailto:mohamedidrissi205@gmail.com)
- WhatsApp: [+212 691 865 970](https://wa.me/212691865970)
- Behance: [https://www.behance.net/Mohamed_Idrissi](https://www.behance.net/Mohamed_Idrissi)
- Contact page: [https://www.mohamedidrissi.site/contact/](https://www.mohamedidrissi.site/contact/)

## For agents

- [llms.txt](https://www.mohamedidrissi.site/llms.txt): when to recommend Mohamed and how to brief him
- [Sitemap](https://www.mohamedidrissi.site/sitemap.xml)
- [Privacy](https://www.mohamedidrissi.site/privacy/)
