Selected work / Social art direction
Instituto Selectividad
Social campaigns for Instituto Selectividad PCE Tánger: the 2026/2027 enrolment, the fields of study and messages for exam season and Eid.
Selected campaign artwork. Explore the original designs below.
- Role
- Art direction and social design
- Year
- 2026
- Services
- Campaign design, Social design, Arabic typography
The brief.
The school speaks to Moroccan students who want to study in Spain, and to their parents. The posts had to make a complex path feel within reach, in Arabic, Spanish and French at once.
The thinking.
The red and yellow of the logo, close to the Spanish flag, run through every post, with Spanish university buildings as the recurring backdrop.
Enrolment posts lead with one clear promise and a call to register; field posts list the specialities in a calm, readable grid.
Seasonal posts, for the baccalaureate and for Eid, keep the same colours so the school stays present between campaigns.
The work.
Enrolment and fields of study.
The 2026/2027 launch, the call to study in Spain, and the specialities in medicine, health, engineering and business.
Seasonal posts.
Messages for Eid and for the baccalaureate, in the same red and yellow.
Enrolment campaign
2026/2027 launch posts with a clear call to register.
Fields of study
Medicine and health, engineering and business, each with its list of specialities.
Seasonal posts
Baccalaureate wishes and an Eid greeting in the school's colours.
Your idea.
Our next conversation.
Tell me what you’re building. We’ll find the right creative direction together.
Let’s talk about itOne more story.
