Selected work / Social art direction
Bio Care & Beauty
A social media system for Bio Care & Beauty: weekly promotions, a monthly giveaway, product edits and covers for the brand's video series.
Selected campaign artwork. Explore the original designs below.
- Role
- Art direction and social design
- Year
- 2025
- Services
- Social design, Campaign design, Video covers
The brief.
A skincare boutique with a clinic behind it talks to the same clients about very different things: a Saturday discount, a monthly giveaway, a laser offer, a skincare tip. Each post had to sell its own message and still look like the same calm, premium brand.
The thinking.
A warm cream and gold palette, frangipani flowers and an elegant serif carry every post, from the loud -45% promotion to the quiet product edit.
The Samedi d'Or campaign runs as a series: a word puzzle as a teaser, the announcement, then a calendar of the Saturdays with the product of each week.
The video covers share one layout: the speaker in the store, a serif headline and a dark highlight on the key words, so the series is easy to recognise in the feed.
The work.
Campaigns and promotions.
Samedi d’Or, the month-end tombola, summer essentials and the laser offer, in one cream and gold voice.
Video covers.
One layout for every talking-head video: the speaker in the store and a serif headline with a dark highlight.
Promotions and campaigns
Samedi d'Or, summer essentials and the laser offer, each built around one clear message.
Giveaway
A month-end tombola told as a calculator, then as an arcade machine with the three prizes.
Video covers
A consistent cover system for the brand's talking-head videos.
Your idea.
Our next conversation.
Tell me what you’re building. We’ll find the right creative direction together.
Let’s talk about itOne more story.
