Selected work / Social art direction
Elif Ménage
Social posts for Elif Ménage, a home cleaning service: short Darija headlines over bright, airy interiors.
Selected campaign artwork. Explore the original designs below.
- Role
- Art direction and social design
- Year
- 2025
- Services
- Social design, Art direction, Arabic typography
The brief.
Cleaning is easy to show and hard to make desirable. Each post had to make a clean home feel like something you can almost smell, and still say who to call.
The thinking.
Two colours do the work: a deep blue for freshness and a sunny yellow for warmth, swapped from post to post so the feed stays varied but recognisable.
Short headlines in Moroccan Darija, set large in Arabic, speak to clients the way they talk.
Bubbles, light trails and a wiped table make the result visible in a single image.
The work.
Fresh in every corner.
Laundry, floors and living rooms, in deep blue and sunny yellow, with Darija headlines set large.
Service posts
Laundry, floors and every corner of the home, each with its own headline.
Arabic headlines
Darija copy set as the main image element, not a caption.
Your idea.
Our next conversation.
Tell me what you’re building. We’ll find the right creative direction together.
Let’s talk about itOne more story.
