Selected work / Social art direction
Haut Standing Car
Campaign posts for Haut Standing Car, a car rental company: road trips across Morocco told with humour, food and the summer in the north.
Selected campaign artwork. Explore the original designs below.
- Role
- Art direction and campaign design
- Year
- 2025
- Services
- Campaign design, Art direction, Arabic typography
The brief.
Every rental company shows a car in front of a wall. The brief was to sell what the car makes possible: the trip, the stop on the way and the summer you would miss without it.
The thinking.
Each post is one idea in one image: a road around the globe, a clock where every hour is a meal in another city, a car wearing the straw hat of the north.
Headlines in Moroccan Darija, with the key words in the brand's yellow, read like something a friend would say.
The navy and yellow of the logo frame every post, so the campaign is recognisable before the name is read.
The work.
Pick the place, leave the rest to us.
Three campaign ideas for a car rental company: the road trip, a day of meals across Morocco, and summer in the north.
Campaign posts
Travel, food routes and summer in the north, each built around one visual idea.
Arabic headlines
Short Darija lines with the brand colour on the words that matter.
Your idea.
Our next conversation.
Tell me what you’re building. We’ll find the right creative direction together.
Let’s talk about itOne more story.
