Selected work / Social art direction
Safwan Or
Social posts for Safwan Or, a jewellery house: traditional Moroccan sets presented as collection pieces.
Selected campaign artwork. Explore the original designs below.
- Role
- Art direction and retouching
- Year
- 2025
- Services
- Social design, Art direction, Product retouching
The brief.
Fine jewellery is photographed in a busy shop, behind glass and reflections. The posts had to bring the pieces forward and give each set the weight of a collection.
The thinking.
Each set stands alone on its bust, with the shop softened behind it and a warm glow around the gold.
A single title in a refined French serif names each set: Héritage en Or, Prestige Royal, Tradition Précieuse.
Moroccan colours appear in the background as a quiet signature, never in front of the jewellery.
The work.
Three sets, three titles.
Héritage en Or, Prestige Royal and Tradition Précieuse: each set alone on its bust, with the shop softened behind it.
Collection posts
One post per set, each with its own title and mood.
Product retouching
Background, light and reflections reworked so the gold and stones read clearly.
Your idea.
Our next conversation.
Tell me what you’re building. We’ll find the right creative direction together.
Let’s talk about itOne more story.
